INCREASING AIRLINE SALES THE CASE OF VIRGIN ATLANTIC Assignment

INCREASING AIRLINE SALES THE CASE OF VIRGIN ATLANTIC - Assignment Example Fundamentally, the report suggests that the major challenges in increasing company sales come from the internal structures and business strategies adopted by the company. The report suggests a number of possible options towards increasing sales for the company, including merchandising, partnerships among others. The report finally concludes by offering suggestions in the recommendations section, on ensuring sustained profitability through increased sales. Table of contents 1.Introduction 4 2.Methodology 4 3.Background to airline industry 4 4.Background to Virgin Atlantic 5 5.Strategic market audit findings – increasing airline sales 6 5.1.Customer choices 6 5.2.Competition 6 5.3.Code share agreements 7 5.4.Frequent-flyer program 7 5.5.Distribution channels 8 6.Strategic options 8 6.1.Partnerships 9 6.2.Merchandising 10 6.3.Consumer research 11 6.4.Competitive mapping 12 7.Recommendations 13 8.Conclusion 14 9.Bibliography 14 10.Appendices 17 11.Annotated bibliography 18 11.1.Pr imary sources 18 11.2.Secondary sources 19 1. Introduction This report will focus on the airline industry with specific focus on ways of increasing sales for the Virgin Atlantic airline. ... 3. Background to airline industry The airline industry has continuously been transformed since the inception of aircrafts. Airlines have undertaken different income generating methods through including cargo and mail among the items transported. Traditionally airlines offered passenger travel to individuals moving between different locations. Considered a luxury for many individuals, the increasing number of airlines has resulted in airline transport becoming recognised and increasingly utilised. The airlines have further provided different products for their clients aimed at maximising the number of passengers transported. Global ranking for airlines continues to be based on number of passengers transported within passenger airlines. Increased competition within the airline industry continues to present surmountable challenges to various carriers within the industry. Different carrier routes continue to be developed as well as different products aimed at enhancing sales. Within the airline industry, many carriers have continuously focused on enhancing customer satisfaction and flying experience. Passenger carriers have also introduced other services like cargo and mail to increase revenue and diversify business opportunities. Many carriers have taken diversification further through acquisition of cargo planes. While some companies like DHL have specialised in cargo transportation, passenger carriers continue to invest in cargo as they diversify their business opportunities for sustainability 4. Background to Virgin Atlantic Virgin Atlantic is trademark of the Virgin Atlantic Airways Limited, registered in Britain as an airline based at the Gatwick airport in West

Era of social and cultural rebellion Essay Example for Free

Era of social and cultural rebellion Essay The disintegration of American values was reflected in manners and morals that shook American society to the depths. (Leuchtenburg) The 1920s was an era in which the Americans showed their independence through actions; learning not to live the same ways that those preceded them had. The 20s was a cultural and socialistic rebellious attitude, decomposing past American ethics and beliefs. The most obvious rebellion is shown by the feminine movements during this time. The 1920s led to a new role for American women, in which females desperately tried to rid themselves of Victorian roles they had played in the past. In an effort to become modern and masculine, the flapper led to newly recognized rights for females in the male fields. The flappers showed their rebellion by wearing short skirts that in previous years would have been entirely inappropriate dress for women. Rebellion was also shown by the increased number of females working in public offices, obtaining jobs, attending colleges, and having leading roles in professional careers (events that were practically unheard-of fifty years earlier.) Women professionals increased 50 percent, while married working women increased 30 percent. With the suffrage movement in 1920, women started out the 20s with a passion for independence and political and social rights. Women lived by themselves, proving absolute independence from men. They, who had once been thought of as mens property solely to perform the acts of cleaning and cooking, were revolting against their title of exclusive possession. Once the rebellion against stay-at-home wives had started, women who still fulfilled that role felt compelled to apologize that they were not out working alongside men in the job world. (Leuchtenburg) Marriage was also a way to rebel; women who were unhappy in marriages felt that they had the right to divorce their husbands; this act more then doubled between the years of 1914 and 1929. Divorce, once thought to be completely immoral, was becoming quite common. All these factors show that the female race was using the 1920s to revolt against issues they had previously disagreed with, but never had the courage to address. The 1920s brought a breakdown in ethics. Couples went further in publicly showing their affection for each other. Sex was a common discussion topic,  not only for women but young girls. Suggestive topics were broadcasted all over the radios, movies, and newspapers. Parties were no longer chaperoned, and parents no longer had knowledge about their daughters actions. The fact that individuals during this time were so free with their sexual favors proves the fact that people during this time wanted to show their capability at making decisions for themselves. (Leuchtenburg) One may argue that the 1920s was not an era of social and cultural rebellion, and bring up the opinion that the dresses the flappers wore were efforts to save money. (Shannon) This is possible, but in order to feel completely at ease at wearing what would have been considered (only a decade earlier) an outrageous outfit, the women would have had to rebel. One might also say that the reason why there were increased numbers of women attending college was not the fact that they were rebelling to prove their equality with men, but rather because it was the first time they could ever afford such an education. This is untrue; debt was so high in the 20s that most families would have been unable to afford a college education. During the 1920s, the economy grew into a consumer economy, one that revolved around the ability of the citizens to consume products. In order to make it easy for the people to do this, credit was developed. With the innovation of credit, many people became in debt, and consumer debt rose a total of 250 percent. Personal debt rose 2.5 times faster then personal income, and people just didnt have money to spend it on an education solely for the reason of becoming educated. However, in order to show their equality, women would have been more willing to put a college education on credit. In conclusion, the Roaring Twenties was a time of serious cultural and social rebellion. People wanted to live their lives they way they chose; they wanted to show their independence and ability to make decisions, and not live by the beliefs of their predecessors.

How and why is masculinity in crisis?

How and why is masculinity in crisis? Discuss with reference to psychoanalytic theories of masculinity. It is widely argued that Western Societies are currently witnessing a crisis of masculinity. The status of masculinity is changing and this is partially due because the society is changing economically, socially and especially in relation to the position of women. These changes also affect the sphere of consumption and popular culture. I will examine at first how Freud places a great emphasis on the early relationship of the young boy. This relationship will have important consequences for development. According to Freud, this relationship is overshadowed by the oedipal conflict. Secondly I will go through Kleins theory about the relationship between the boy and the mother. Contrary to Freud, Melanie Klein emphasis the powerful maternal figure. After that I will explain how masculinity is shaped by social and cultural theories; how and why masculinity is changing. Masculine identity as it has been seen formerly within patriarchal cultures as evolved into a new male. The roots of a crisis in masculinity are analysed in social theories in terms of a conflict in gender roles. Cultural theories, which intersect with Lacans idea, are also important in how the crisis in masculinity has been studied. The rise of feminism has surely encouraged many men to question how they view women. Now that feminism has attacked the pat riarchal systems of power and control, masculinity has been left undermined and unsure. Finally I will give an overview on how masculinity is view between men. To evaluate how masculinity might be in crisis, it is first necessary to examine how psychoanalytical theories assume that boys gain their masculine identity; or in other words how they become men. Freuds ideas about masculinity developed in three steps. The first one is the idea of continuity between normal and neurotic mental life, the concepts of repression and the unconscious, and the method that allowed unconscious mental processes to be read through dreams, jokes, slips of the tongues and symptoms (Connell, 1995). Freud understood that adult sexuality and gender were not fixed by nature but were constructed through a long and conflict-ridden process. Freud places a great emphasis on the early relationships of the young boy with his parents or caregivers. It is the vicissitudes of these relationships that will have important consequences for development. In Freudian terms, this early relationship is overshadowed by the oedipal conflict. The Oedipus complex is characterized by th e desire for one parent and hatred for the other. For boys, the Oedipus complex is the rivalry with the father and terror of castration. Here Freud identified a formative moment in masculinity and pictured the dynamics of a formative relationship. Freud argued that homosexuality is not a simple gender switch and a large proportion of male inverts retain the mental quality of masculinity. The second step in Freuds analysis of masculinity is the development to gender. He goes further by saying that masculine and feminine currents coexist in everyone. In his final stage, Freud developed his account of the structure of personality, in particular the concept of the superego. The superego is formed in the aftermath of the Oedipus complex, by internalized prohibitions from the parents. Freud gradually came to see it as having a gendered character, being crucially a product of the childs relationship with the father, and more distinct in the case of boys and girls. This provided the germ of a theory of the patriarchal organization of culture, transmitted from one generation to the next through the construction of masculinity. The most important processes that occur in early life that influence the construction of the male identity is the oedipal complex. According to Greenson (1968), the idea of disidentification is divided into two processes: firstly a boy must sever the emotional ties he has with the primary caregiver, usually the mother, and secondly he needs to identify with a male role model, usually the father. The role of the father in the masculine identity is seen as crucial by psychoanalysts. Horrocks (1994) sees the role of fathering as an introduction to manhood. He also identify one of the most important functions of the father as to show the young boy that it is possible to live with the mother, to have conflict, fear and guilt. According to Horrocks, the modern damage male is seen as unfathered. The boys entry into his masculinity can only be achieved through his castration complex which sets in motion his separation from his mother and identification with his father. Freud (1925) explains the castration complex by a few stages. First, the young boy believes that everyone has a penis. Secondly, he discovers that women do not have penises and assumes that they have been mutilated. Thirdly, when he begins to masturbate, he is told that he will be castrated. Fourthly, when he finds that the breast has been removed, he believes that the penis will be next. The Oedipus complex is abolished by the fear of castration. In contrast to Freud, Melanie Klein argues that is envy of the mother rather than rivalry with the father that impedes psychic changes. The relationship between the boys and the mother has been left undeveloped by Freud. Disagreeing with Freud, about his account of oedipal feelings in relation to the father, she argues that the first signs appear in relation to the mother. In fact, according to Horrocks (1994) the young boy is surrounded by feminine presence throughout his early childhood, and it is important for him to break away and discover a world of men where he can gain his roots of male identity. The central paradox is that men want to escape from womanhood but there is also the desire to become close to a woman. For Klein, masculinity and femininity are biologically determined and reinforced during childhood in opposition to Freud who believes that bodies and minds are structured through patterns of cultural power. Klein assumes that the concept of the womb envy is an importa nt component in the male psyche. Minsky (1995) describes how the Kleinian point of view sees the development of male power as being rooted in the fear of the womb. Besides his envy of his mothers breasts, the young boy also becomes envious of her womb and the power it give to create life. According to Minsky (1995), the phallus saves men and provides a distraction from the womb envy. Kleins concept of womb-envy is important to understand male misogyny. Boys envious of their mother have to accept that they can never have breasts or a womb. Unconscious womb-envy helps to explain the opposition between nature (identified with women) and culture (identified with men). Men have to opt for culture because nature, in the sense of giving birth and feeding children from their own bodies, is simply unavailable to them (Minsky, 1996). Is the notion of a crisis in masculinity new, or it is just that each generation experiences it in different ways? The evidence has been suggesting the latter. As Mangan says Crisis isa condition of masculinity itself. Masculine gender identity is never stable; its terms are continually being re-defined and re-negotiated, the gender performance continually being re-staged. Certain themes and tropes inevitably re-appear with regularity, but each era experiences itself in different ways. (Mangan 1997:4). Cultural conceptions of masculinity and femininity vary between cultures and alter over historical time. Cultural theories, which intersect with Lacans ideas, are important in how the crisis in masculinity has been studied. According to Lacan, the phallus is the central signifier of the sexual difference. The principle of masculinity rests on the repression of feminine aspects and introduces conflict into the opposition of masculine and feminine. Faludi (2000) described the new male as objectified and subject of a sexist consumer culture. In addition, he believes that the mans secured attachments and relationships with the workplace are no longer powerful and exclusive as they were. Now that the rise of feminism has attacked the patriarchal systems of power and control, masculinity has been left undermined and unsure. Apparently, this rise has left men confused in the way they view women. Faludi strongly believes that this crisis in masculinity can be resolved if both women and men c an work together to combat it. There are a number of contributory factors to the so-called crisis in masculinity. I will be describing some of them. Maguire (1995) point out that mens crisis concerned their social role and identity. For her, these uncertainties manifest themselves in violence, increased levels of suicide and abusive behaviour towards them or others. Men are more likely to commit suicide than women. Suicide appears to be triggered by relationship problems, unemployment, drug and alcohol abuse, low self-esteem and mental illness. Many men remain bad at acknowledging and expressing feelings which left them trapped between the old-style macho and the new-man type behaviour requiring a man to be in touch with his feelings. Social research finds that men are choosing to remain living at home rather than move out on their own (Office of National Statistics, 2000). Whitehead (2002) found out that this evidence prove that men are failing to cope with the new challenges they are facing. Society is moving from a patriarchal culture, to give way to different masculinities. The rise of feminism, changing family patterns, social concerns about jobs contributed to these changes. The advent of post modernity has resulted in redundancy, constant job role changes and unemployment for men. According to Beynon (2001) men now suffer deep depression at the loss of the breadwinner role and the status that went with it. He claims that men are falling out of family life in greater numbers and may end up lonely. More men end up isolated socially and psychologically, finding it difficult to ask for help. At least 50% of marriage in UK result in divorce and as Beynon found out men is mostly responsible for marital breakdown. Nowadays, women have demonstrated that they can bring up children without men. Clare says that the rise in the number of single mothers suggests not merely that men are inadequate as partners and fathers, but they are simply redundant. Women are asserting that they can convince rear children on their own. They dont need men to father their childrenwomen can do without them in the workplace. Even more significantly, they can do without them in their beds. (Clare 2000:100). A significant number of fathers involved in divorce leave the family home and become non-resident. The visiting father is a shadowy, displaced figure trying to avoid becoming an ex-father, who stops but does not stay, who is no longer a man of the house, but a visitor who come and goes. (Clare 2000: 150-1). Women are seen to be living more successful and fulfilling lives, without relying on their partners. So, the loss of patriarchal authority and the equality in heterosexual relationship have left men disoriented. In other way, is the notion of a crisis in masculinity new, or it is just that each generation experiences it in different ways? The evidence has been suggesting the latter. As Mangan says Crisis isa condition of masculinity itself. Masculine gender identity is never stable; its terms are continually being re-defined and re-negotiated, the gender performance continually being re-staged. Certain themes and tropes inevitably re-appear with regularity, but each era experiences itself in different ways. (Mangan 1997:4).

Markering :: GCSE Business Marketing BTEC Coursework

Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R. Ewing of the Internet, the provider everyone "loves to hate." Advertisers complain of AOL's dictatorial policies, yet with more than 21 million subscribers (Anonymous, 2000), AOL is an advertising venue that they dare not ignore. Current Situation and Background All large organizations today have vision and mission statements, but only the most successful actually adhere to them. Many organizations sport rather cryptic mission statements, or they put great effort into devising one and then never consult it again. AOL appears to be cognizant of both its mission and vision statements in every addition it makes to its service. America Online's Vision: To build an interactive medium that improves the lives of people and benefits society as no other medium before it. America Online's Mission: To build a global medium as central to people's lives as the telephone or television... and even more valuable (America Online, 1999; p. 34). Corporate strategy is clear. Mission and vision statements reveal gross strategy; investment reports indicate that more narrow strategy also is effective. Several advertisers have complained about AOL's policies in the past, but the factors of which they complain are those that keep AOL's management – rather than the phenomenal growth of the Internet – in control of the company's destiny and its attainment of its goals. Senior management misjudged the response to its offer of flat-rate charges for unlimited use, and the company even suffered class-action lawsuits after their access systems were overwhelmed in many areas. Seeking the greatest number of subscribers and offering to highlight advertisers willing to pay for AOL's assistance is a strategy that ensures AOL's continued financial good health. AOL's functional strategy of being indispensable to subscribers is one that can work to ensure the company's continued growth. Already, AOL has more content than does any other ISP (Anonymous, 2000), and it seeks only to grow in scope.

John Dewey And Education Education Essay

The thoughts of the great American philosopher, John Dewey, transformed the American instruction system. While all Dewey did was merely use some of his pragmatist philosophical ideals to the schoolroom, the consequences of his work changed instruction everlastingly. In the short essay, â€Å" My Pedagogic Creed, † Dewey gives his readers great insight into his thoughts sing what instruction is, how it should be done, and why it ‘s of import. Today, he is considered a â€Å" male parent of instruction † and his positions are being adapted in all kinds of ways in schoolrooms around the universe. Dewey foremost stood out by rejecting the traditional ideal of American instruction which was built around instructors standing up in the forepart of the schoolroom and pouring information into the heads of their pupils. Alternatively, Dewey suggested a new signifier of instruction that utilised applicable experience as the cardinal component of larning. Thesis sentences her e John Dewey embodies many of the matter-of-fact ideals that define American doctrine. He was born around the clip that Charles Darwin ‘s Origin of Species book came out, so the arguments environing that subject had a monumental influence on his doctrine. Along with many other American philosophers of Dewey ‘s clip, such as Charles Sanders Peirce, there was a desire to react to these new finds in evolutionary scientific discipline and happen out how they related to doctrine. Dewey believed that cognition was best discovered through the scientific method. As I will subsequently speak about, this is nowhere more prevailing than in Dewey ‘s theoretical account for instruction in which he defaults to hands-on experience and enquiry as the paramount key to larning. Traveling out into the existent universe and holding a unrecorded experience that could be tested and criticized by others in order to come on to something better was indispensable to Dewey ‘s position and a foundational belief of many American pragmatists. In the eyes of Dewey, instruction and life were one in the same. Dewey is quoted as stating, â€Å" instruction is a procedure of life and non a readying for future life † ( 8, My Pedagogic Creed ) . A proper instruction of the person was indispensable to the operation and growing of that person and the society they lived in, as school was foremost a â€Å" societal establishment. † School was to be centered on the community and the pupil was being developed in school so they could be an active member of the community. Dewey advocated that what a kid does in their place life should be incorporated into the course of study in the schoolroom. Besides for Dewey, the pupil had to be invested in their instruction for it to intend anything. The manner that he suggested this be accomplished was to allow the pupils learn about something they were interested in. An instruction could merely be valuable if the pupil was larning stuff that they could really use to their existent mu ndane life as evidenced by Dewey ‘s quotation mark, â€Å" True instruction comes through the stimulation of the kid ‘s powers by the demands of the societal state of affairss in which he finds himself † ( 2, My Pedagogic Creed ) . Dewey believed that instruction was a procedure of find where pupils would analyze what they were interested in at their ain gait as they were bit by bit going more cognizant of where their involvements laid. Dewey ‘s instruction system is possibly most good known for how it stresses the importance of â€Å" custodies on † experience in the acquisition procedure. Dewey believed that people learned best by traveling out and interactively â€Å" making. † Out were the yearss where instructors would talk on facts and information, coercing their thoughts onto the pupils. Dewey criticized instructors and the current instruction system for protecting pupils excessively closely and non allowing them travel out into the existent universe so they could bloom stating, â€Å" the state of affairs approaches larning to swim without traveling excessively near the H2O † ( The Relation of Theory to Practice, Dewey ) . For Dewey, a instructor ‘s occupation was more about being a facilitator to the pupils, assisting them discover what they were interested in and so making ways for them to actively ‘do ‘ these things. Ultimately for Dewey, larning grounded in ex perience combined with capable affair that was interesting and applicable to the pupil would take to a greater society. I think that both good and bad semen from John Dewey ‘s thoughts for instruction. First off, I like Dewey ‘s motion off from learning manners that stressed merely memorisation and the regurgitation of facts. Hands-on experience is a proved manner for pupils to larn. It is much more gratifying for the pupil and seems to be straight applicable to their hereafter. I besides agree with Dewey ‘s position that pupils should larn about something that involvements them. Stuffing facts that childs do non hold any desire to larn down their pharynxs is non good to anyone. When pupils can really link with the stuff they are larning, they are more likely to set in the clip and attempt that is necessary to to the full develop their cognition and apprehension of a topic. Lastly, I believe that it ‘s a good thought to concentrate your surveies in one peculiar country as it is really hard to get the hang a battalion of topics. I think it ‘s better to be highly adept in o ne topic than to hold an mean sum of cognition in multiple topics. This manner, everyone can pick an country of survey that involvements them and so, as a community, each individual can convey their one alone country of expertness to the tabular array and the remainder of the people that are n't as fluent in that topic can profit. With that being said, I think the preceding rules need to be applied in moderateness. While memorisation and repeat is non a perfect signifier of instruction, the consequences are difficult to reason with. I believe that there is something to be said for get the hanging a topic. For illustration, my major country of survey is accounting. It is one thing for me to acquire custodies on experience straight applicable to my major, but larning can non merely come through â€Å" playing † so to talk. I must first analyze all the foundational information that is out at that place. There are many people in the universe that are much more knowing on the topic than me and there are a batch of valuable things I can larn from them. Second, to be a successful comptroller, there are other nucleus topics that I must be competent in. For case, I need to be knowing in English to be able to pass on with my coworkers and I need to cognize math so I am able to calculate the expression required in accounting. There is a proved value in holding a rounded instruction. Learning about topics that may non straight use to your country of survey can profit you in many different ways. As an illustration, possibly it could sharpen your critical thought accomplishments. And on top of that, a pupil might believe they are non interested in a certain topic until they really take a category and larn about it. Hard work and long hours spent in the library-sometimes memorizing rules and formulas-is necessary for me to be a maestro of accounting, although I may non bask that work. To me, Dewey ‘s instruction system seems to promote jumping the chief class and traveling consecutive to dessert. I believe that I foremost need to get the hang the rules of accounting in order to merit a shooting of traveling out into the existent universe and really â€Å" making † accounting. Dewey stayed true to his matter-of-fact ideals by proving out his ain instruction theories in a real-life environment. He created what became to be known as his really ain â€Å" laboratory school. † Dewey ‘s school was radically different than any other of its clip. The pupils did non sit at desks and listen to a teacher talk or make homework jobs out of a text edition. Alternatively they would be traveling about the schoolroom making changing physical activities, such as run uping or cooking. As I stated earlier, Dewey believed that pupils could larn the critical accomplishments ( math and scientific discipline for illustration ) that they needed by making these types of activities alternatively of the more traditional â€Å" analyzing the text edition † method. The kids were broken down by age and every different age group was ever making something different. Dewey had the childs traveling on field trips, edifice theoretical accounts, moving out dramas, and pla ying games among many other â€Å" active † things. He preached that instructors should keep off on holding childs do things like reading and composing until the pupil found it necessary and appealing to make so ( Dewey Article, Enotes ) . Dewey ‘s school had its successes and failures and there is a batch that can be taken away his expansive â€Å" experiment. † While I do acknowledge that a batch of great instruction patterns were foremost developed at Dewey ‘s laboratory school, I can non assist but detect the cardinal defects that existed in it. If I was to use what Dewey showcased in his school to today ‘s universe of instruction, I think his system would neglect. The ground for this is first that Dewey seemed to be looking at instruction through â€Å" rose coloured spectacless † so to talk. In my sentiment, a theory on instruction should be able to use to any state of affairs. I think about what Dewey had put together in his school, where the place life was to a great extent incorporated into the category course of study. But, what about kids that come from broken places, as we see so frequently in today ‘s society? If a kid is being abused or enduring under the ticker of alcoholic parents, who could care less about their kid ‘s instruction, how would that suit into Dewey ‘s system? Dewey ‘s s chool would likely work good in a instance where a kid has really supportive parents that are highly interested in their kid ‘s instruction, but how frequently is that non the instance in today ‘s universe? Henry Perkinson, an writer and pedagogue at New York University, makes a remark about Dewey ‘s lab school stating, â€Å" Dewey ‘s educational doctrine depicts a school or school endeavor that ne'er existed and likely ne'er could be. To transport it out would necessitate superteachers and superstudents † ( Perkinson, ) . While I believe Dewey is taking instruction in the right way, I think he foremost needs to happen a manner to develop a theory on instruction that can use to each and every pupil. Another country that I merely ca n't hold with Dewey in is how he resorts to see as the primary manner for a pupil to larn. Without a uncertainty, I believe that his method of enquiry can add a batch to a pupil ‘s instruction. In his school, the childs were making so many astonishing things that I wish I could hold done in my old ages as a immature male child. But, looking at the large image, there seems to be so many things that a kid must larn over their life-time that they can non perchance detect and â€Å" make † everything. Yes, you can larn math when mensurating out the flour required to bake a bar, but can that signifier of math be applied to everything? There are other things out in the universe like mensurating liquids or numbering coins. How would one kid have the clip and the agencies to see every individual thing? I think that at some point, pupils will necessitate to utilize some signifier of memorisation of information or facts as a footing of cognition th at they can so utilize to larn about other things. A quotation mark from a parent that had a kid in Dewey ‘s school truly sums up this job stating, â€Å" We have to learn him how to analyze. He learned to ‘observe ‘ last twelvemonth † ( Storr, ) . I think that Dewey had the right thought, but he had everything backwards. First, the pupil should larn a foundation of cognition, from something like a text edition, and so they can travel out and experiment and use that cognition to existent mundane state of affairss. John Dewey was a great philosopher that made ground-breaking progresss in instruction. He was a adult male that practiced what he preached and for that I have great regard. I do like Dewey ‘s thoughts in doses. In the terminal, I think that a good balance of his â€Å" experiential acquisition † in combination with a disciplined survey of information and text edition is the best signifier of instruction. While his thoughts did hold their defects, the way that he took American instruction was for the better.

Why Some Cells Commit Suicide

Why Some Cells Commit Suicide Apoptosis, or programmed cell death, is a naturally occurring process in the body. It involves a controlled sequence of steps in which cells signal self-termination, in other words, your cells commit suicide.   Apoptosis is a way for the  body to keep checks and balances on the natural  cell division  process of mitosis  or continued cell growth and regeneration. Why Cells Undergo Apoptosis There are several instances in which cells may need to self-destruct. In some situations, cells may need to be removed to ensure proper development. For example, as our brains develop, the body creates millions of more cells than it needs; the ones that do not form synaptic connections can undergo apoptosis so that the remaining cells can function well. Another example is the natural process of menstruation that involves the breakdown and removal of tissue from the uterus. Programmed cell death is necessary to start the process of menstruation. Cells may also become damaged or undergo some type of infection. One way to remove these cells without causing harm to other cells is for your body to initiate apoptosis.  Cells may recognize viruses  and gene mutations and can induce death to prevent the damage from spreading. What Happens During Apoptosis? Apoptosis is a complex process. During apoptosis, a cell triggers a process from within that will allow it to commit suicide. If a cell experiences some type of significant stress, such as DNA damage, then signals are released which cause mitochondria to release apoptosis-inducing proteins. As a result, the cell undergoes a reduction in size as its cellular components and organelles break down and condense. Bubble-shaped balls called blebs appear on the surface of the cell membrane. Once the cell shrinks, it breaks down into smaller fragments called apoptotic bodies and sends out distress signals to the body. These fragments are enclosed in membranes so as not to harm nearby cells. The distress signal is answered by vacuum cleaners known as macrophages. The macrophages clean away the shrunken cells, leaving no trace, so these cells have no chance to cause cellular damage or an inflammatory reaction. Apoptosis can also be triggered externally by chemical substances that bind to specific receptors on the cell surface. This is how white blood cells combat infection and activate apoptosis in infected cells. Apoptosis and Cancer Some types of cancers persist as a result of a cells inability to trigger apoptosis. Tumor viruses change cells by integrating their genetic material with the host cells DNA. Cancer cells are usually a permanent insertion in the genetic material. These viruses  can sometimes initiate the production of proteins that stop apoptosis from occurring. An example of this is seen with papilloma viruses, which have been linked with cervical cancer. Cancer cells that do not develop from viral infection can also produce substances that inhibit apoptosis and promote uncontrolled growth. Radiation and chemical therapies are used as a mode of therapy to induce apoptosis in some types of cancers.

The Organization of African Unity History and Goals essays

The Organization of African Unity History and Goals essays The Organization of the African Unity is both the symbol and embodiment of age-old Pan-African yearnings that found remarkable expression in the 19th Century epics of scattered Africa Communities all over the world. A movement of self-assertin in its early days, Pan-Africanism evolved progressively into an organized force with cultural and political claims especially after World War II when it took on a continental dimension. At that time, African leaders disagreed about what the organization should be. Some leaders pushed for the creation of a central government that would unite all of Africa under one authority. However, most of the African nations had just recently gained independence from colonial rule and their leaders opposed the idea. The leaders eventually reached a compromise out in so doing created an organization that is controlled by its member nations leaving it with little power to act on its own. The Organization of African Unity was born to help strengthen ties between African nations, and settle disputes. It aso went through many problems which underminded its ability to achieve its goals. It also promoted continental peace, unity, and cooperation. The OAU works to resolve conflicts between nations and to coordinate political, econommic, cultural scientific, medical, and defense policis. The Organization of African Unity was founded in Addis Ababa on May 25, 1963. The OAU had open with 32 member nations whom which signed the Charter of the Organization by the Heads of State and Government of independent African States, and the Universal Declaration of Human Rights was also signed on that occasion. The first head chair of the OAU was Olympio Sylvannus. Olympio Sylvannus was born on September 6, 1902 in Agone, Togo. He was educated at the London School of Economics and later emplyed by the United African Company in 1926. He entered politics as ...