Italy's Cultural Research Paper Example | Topics and Well Written Essays - 500 words

Italy's Cultural - Research Paper Example Italian society highly values individuality and is comfortable interacting with individuals in their personal capacity rather than as representatives of a company. Hence, it is always advisable that sales letters prominently display the name of the person who is sending the letter rather than a faceless designation. But it must be remembered that however important personal relations might be to strike a successful business deal, such relations take a long time to develop and need interactions over long periods of time. So, it might be necessary to write several letters before one can expect any sort of response from an Italian company (Gorrill, 2005). Italian companies have strict norms of hierarchy and almost all business decisions are generally taken by the top management. Our company solicits business outsourcing which is most certainly a very vital decision for any form of business. Thus, it is only natural that the topmost managers of a company will come to a decision after a lot of thought and numerous interactions among themselves and with our company representatives. This is a long drawn out process and polite patience will be the key to success in such a scenario. Any quick decisions from prospective clients or quick closing of a deal with a new client is usually not possible in Italy. The situation is made even more critical by a general sense of lethargy about taking any type of decision that permeates all forms of bureaucracy in Italy (Priest, 2008). Italian culture accords tremendous respect to positions of authority and the power that goes with it and also the age of the person wielding that authority. White hair over black and experience over exuberance of youth is always given more importance in Italy. Therefore, all sales letters should be signed by the highest authority available simply to provide an accentuated sense of seriousness and urgency to the whole issue. Keeping in mind Italian